American Medical Alert Corp. (AMAC)
Monday, February 4th, 2008Overview: American Medical Alert Corp. (AMAC) was formed in 1981. They provide healthcare communication and monitoring services. The company’s main market is naturally the healthcare community. Up until 2000 AMAC’s business relied mainly on the sale of emergency monitoring devices. Since 2000 they have expanded their company to provide complementary call centers and monitoring services for their customers. People with medical issues enjoy the peace of mind of knowing that if they run into trouble they will have a friendly and knowledgeable representative to talk to with just the push of a button. As of the end of Fiscal Year 2006, the company has built or acquired 9 call centers around the country. These call centers are located to serve the Southern New England, Mid-Atlantic and Midwestern states. Currently the call centers and the personal emergency response systems made up the majority of the income fore AMAC.
The company has recognized a new emerging technology that they are highly invested in. This new technology is called telehealth. Essentially, telehealth is a remote monitoring system that patients can use to help doctors diagnose their illnesses without having to physically visit the doctor. According to American Medical Alert Corp’s website, “This vital information is automatically transmitted via standard telephone line to a secure, Internet-based, HIPAA-compliant software platform, the AMAC iCare Desktop™. Authorized healthcare professionals can access, view and interpret patient results and take proactive measures to promote early intervention and positive reinforcement.” The company believes that the aging baby boomer demographic will be more open to accessing healthcare services from home. The company estimates that chronic diseases will affect over 5.6 million Americans over the age of 65.
Beyond the emergency monitoring systems and the call centers, the company also has a product that will remind its users to take their medications. This can be especially useful for those patients with Alzheimer’s disease. According to the company, “10% of all admissions to hospital and 23% of all admissions to nursing homes can be traced to medication mismanagement.”
Review:
The Good: This is a Medical Alert company that has been around since 1981, so they are not some new and unreliable company that was recently created to cash in on the aging baby boomer population. This company has an established and trusting client base, with a positive reputation around the healthcare community.
The products and services that they offer rely on older people who are generally more prone to accidents. Playing into AMAC’s favor is the fact that they baby boomer population is reaching the age where it will be important for them to have the products and services that AMAC offers. An additional plus is that life expectancy in the United States continues to increase. This means that they will be able to provide their products to each individual customer longer on average than they did ten years ago. This should help to increase customer retention. If a customer is happy with the products and services that American Medical Alert Corp. offers, the only reason they will cancel is if they die. For the fiscal year 2006, 96% of the company’s revenues were generated through monthly recurring revenues (subscriptions). Obviously a longer life span is something viewed in a very positive light by AMAC.
As of February 2007, the company entered into an agreement with Wallgreens to be the provider of emergency response systems (EMR) for the store. These EMRs would be produced by AMAC, but branded under the Walgreens name. This would allow for the company to get more product sales under a more well known and nationally recognized name.
The subscription portion of their business, which provides 96% of the company’s revenues has been becoming more efficient over the years. Their gross margin in this segment has increased from 49% in 2004 to 52.5% in 2006. This number is especially impressive due to the fact that they have been opening new call centers over the past few years. It would seem as though the costs to train all the new employees would bring down this figure. It seems as though AMAC has become experts in opening new call centers.
The Bad: The company has been experiencing many technical difficulties with its’ telehealth products like the Health Buddy and the PERS Buddy. Although the company has been taking steps to fix these issues, this could deter some users from renewing their subscriptions, as well as create negative word of mouth advertising about the company.
The company generates 13% of total revenues through the government’s Medicaid programs. If eligibility and reimbursement restrictions were to change, it could adversely affect AMAC’s overall revenue. It is possible that changes in the Medicaid program could be advantageous to the company as well.
If you are hoping to obtain dividends from this stock, they do not plan on paying out dividends at any point in the near future. Depending on your outlook for this stock, this could be seen as positive since they will be reinvesting their profits into the expansion of the company.
The company’s revenues are heavily leveraged with their subscription services. 96% of the company’s revenues come from this portion of their business. If a few healthcare providers decide to switch away from them this could negatively impact all facets of the company’s operations.
As of September 2007, AMAC had $588,361 in inventories, but had only sold $339,778 in product. It seems like AMAC is producing far too much inventory. It doesn’t make sense to hold more in inventories than you can sell in three quarters. Changes in technology could make this inventory instantly obsolete. These inventories would be pretty much worthless to AMAC.
Opinion: American Medical Alert Corp. has a fairly solid business model. They are in the business of making sure the elderly can maintain the independent lifestyle that they are used to, while having the safeguard of having someone in the medical field be only the push of a button away. Although this is nice business model it is not unique only to them. There are many other companies out there that provide the same services. Judging by the consistent increase in revenues by the company, they have managed to stand apart from the competition. With the aging population, they should have customers for life once they decide to join their service.
I would like to see the company create more revenues from places other than just their subscription service. Their partnership with Walgreens should help to grow their subscriber base. It should also increase their product revenues as well. Having their product backed by a national brand like Walgreens should add some credibility to the company and should make it accessible to more people.
Rating:
Market Sector: Once again, with the increase in age of the baby boomers, the company should be able to take advantage of a long term subscriber base. This market will be growing, and naturally we should expect to see a lot of new entrants into this market hoping to make and easy buck off this emerging market.
Potential: AMAC has a decent amount of potential. For them to truly expand, they need to expand their operations across the country. Rather than pay out dividends, it seems like the company has been investing their profits back into themselves by buying up additional call centers to better help their growing subscriber base. Since AMAC has teamed up with Wallgreens, now would be a good time to begin to expand nationwide now that the product has become available to more and more people.
Risk: AMAC actually has a decent amount of risk associated with it. They have invested a lot of money into the call centers, but ever changing technology could have an negative impact on the call center environment. A large amount of the debt on the company’s financials is related to the expenditures on additional call centers. If call center technology becomes obsolete, AMAC could be paying off defunct call center related debts for quite some time.
Conclusion: 3. The company has consistently improved revenues quarter after quarter. If it can correctly position itself over the next 5-10 years for the retirement of the baby boomers, they should be able to easily cash in on the situation. I don’t see the stock making a large price jump any time in the near future, but rather see it steadily increasing over the coming years. I see this stock as more of a buy and hold for the long term. This stock should be a steady performer over the coming years and a nice addition to a portfolio.
Note: As of 2/4/2008 I do not have any financial investment in this company. For a current listing of the stocks and options that I own, click here.

