
The past few years there has been a lot of attention on the news about different ways to go green and make a difference in the environment. Even with all this focus on creating a greener way of life, large energy companies like ExxonMobil continue to make record profits. Something does not seem quite right here. As an environmentally conscious investor, one may focus the dilemma of choosing between a profitable company like ExxonMobil that will surely make them money, or searching high and low for some obscure environmentally friendly company. Once you do find that company, chances are they won’t even be profitable.
Portfolio 21 has taken the guesswork out of this for you. This investment company is based out of Portland, Oregon, which is the greenest city in the United States according to Popular Science Magazine. Simply put, Portfolio 21 only invests in companies that meet its stringent standards for being or working to become green companies.
The official strategy from their website reads, “Portfolio 21 invests in companies designing ecologically superior products, using renewable energy, and developing efficient production methods. Portfolio 21 companies seek to prosper in the 21st Century by recognizing environmental sustainability as a fundamental human challenge and a tremendous business opportunity.”
Besides looking for companies with strong balance sheets and income statements, Portfolio 21 also requires that companies have “ecologically superior product lines, . . . evolving product lines, investments in renewable energy, innovative transportation and distribution strategies, and efficient use of resources with respect to meeting human needs.” If a company starts to shy away from its green operations, Portfolio 21 will take action through what they call “Shareholder Activism.” Through this, they essentially file a complaint with the company to try to get them to return to their green ways. If this does not work, they will divest their funds. “If a company no longer meets our selection criteria, we divest. By divesting these companies we hope to send a clear signal to management regarding the importance of maintaining a focus on sustainable business strategies and improving performance in these areas on an ongoing basis.”
In the past year, Portfolio has rejected some very notable companies as investment opportunities based on their lack of greenness. Some companies of note are:
- UPS
- News Corp
- Royal Bank of Scotland
- Yahoo!
- Bank of America
- Texas Instruments
- Corning
As of 3/31/2008, the companies Top 5 holdings are
- Novartis (3.1%)
- Novo Nordisk (2.7%)
- Nokia (2.4%)
- Staples (2.3%)
- IBM (2%)
Some other noteworthy companies were Google, Siemens, Canon, HSBC Holdings, Intel, Nike, HP, Briston-Meyers Squibb, Dell, & Whole Foods.
The fund is currently trading at $34.34 under the symbol PORTX. If you invest directly through the company, the minimum investment is $5,000, or $1,000 if you choose to set up a retirement account. It is also offered through many brokers as well where the minimum may vary. As of 12/31/2008, the fund managed $266M allocated over 115 different positions. Its’ annual return has been 17.39% over the past 5 years. Another thing that I like about the fund is that the managers of it have been managing it since its’ inception.
If green investing is something that you would like to start doing, but lack the time or research capabilities to do it, a fund like this may be appropriate for you. As always, make sure to look over the entire funds past performance and investment objectives and always remember that past performance is never an indicator of future returns.