Jones Soda (JSDA)

Investors seem to be optimistic about Jones Soda this week after the company released that they would be announcing earnings earlier than usual for the most recent quarter. Their announcement will come tomorrow May 1st, 2008. According to BusinessWire.com, you can listen to the earnings report at either jonessoda.com or earnings.com.
One must go back to last quarter to understand why this earlier earnings release is so important. The earnings announcement for last quarter was given almost as late as possible, and it was delayed a few times along the way as well. I guess maybe Jones was attempting to rerun the numbers a few more times because the couldn’t believe that they could have possibly lost $39 million dollars for the quarter. Analysts were expecting the company to only lose a few million dollars (-$.03/share). The company also admitted that they would not be profitable again until sometime in 2009.
This early announcement may indicate that the company had a better than expected quarter. The announcement of the early reports sent shares of JSDA up over 13% for the day yesterday. In early trading this morning they were up over 3%. I imagine that the stock will end up neutral for the day in anticipation for the announcement tomorrow. The announcement will occur at 4:30 Eastern Time, so any major reactions to the news will have to wait for Friday.
Based on the early announcement, I am predicting better than expected earnings, but based on what I have seen from Jones in stores shows that they still have a ways to go. I think that the new management is on the fast track to turn the company around. I like their long-term outlook.
PS: I currently own shares of JSDA and have owned them on and off over the past year or two.
Tags: earnings release, jones soda, jsda, quarterly report